Putting the 59th Annual Holiday Parade on the air — and our newest OB Truck’s first time out.

The City of Lake Worth Beach is a longtime Primestar Digital Network client. For nearly a decade we have provided live streaming coverage to the city in various capacities — and the annual City of Lake Worth Beach Holiday Parade is one of its signature community events, drawing thousands of spectators to the streets and many more watching online.

For the parade’s 59th year, the city needed a broadcast that matched the scale of the crowd — covered live, archived for on-demand viewing, and delivered everywhere the community was watching.

This event marked the first deployment of our most recent Outside Broadcast Truck (OB Truck) — a build that had been roughly nine months in the making. When the call came in for the parade, the truck was ready to roll, and we put it to work on a real, live, no-second-takes event.

A parade is an unforgiving first assignment: it moves, it runs once, and the broadcast has to hold together in front of a live crowd and an online audience at the same time. The new truck gave our crew a purpose-built production environment to run the entire show from start to finish.

Our in-house crew of 8 managed the broadcast from start to finish, with the camera, audio, graphics, and distribution chain engineered to keep the show on the air for the entire run.

• Four (4) Datavideo 4K PTZ cameras covering the parade route, stage, and crowd for full multi-camera live coverage.
• Live on-air graphics — error-checked and synchronized to the program feed before the show went live.
• A television confidence monitor for the stage, so on-site talent and stage management could see exactly what the broadcast audience was seeing.
• Simulcast distribution to two YouTube accounts and one Facebook account, putting the broadcast everywhere the community was already watching.
• Localized recording capturing a full archive copy on-site alongside the live stream for on-demand viewing.
• Six-carrier bonded internet plus Starlink satellite for redundant, resilient connectivity — so a single provider hiccup couldn’t take the broadcast down.

Our crew arrived on site at 11:00 a.m. to build out the staging area and deploy a substantial amount of cabling, making sure every device had a solid, reliable connection. The truck crew worked diligently to ensure cameras were shaded, audio feeds were in sync, graphics contained no errors, and all timing was synchronized.

These parameters were highly important and needed to be fully vetted before the 6:00 p.m. start time. The seven hours between load-in and going live were spent confirming that the broadcast would hold — not hoping it would.

The event drew approximately 7,000 spectators in person, with an impressive television viewership rate both during the live broadcast and in Video on Demand afterward. The broadcast ran cleanly from the new OB Truck across the full run of show.

The full broadcast is archived on YouTube: 59th Annual City of Lake Worth Beach Holiday Parade — full broadcast .

• Successful maiden deployment of our newest OB Truck on a live, single-run community event.
• ~7,000 spectators on the ground plus a strong live and on-demand online viewership.
• Redundant connectivity held — six-carrier bonded internet plus Starlink kept the stream up with no single point of failure.
• Multi-platform reach via simultaneous simulcast to two YouTube channels and Facebook.
• A continued, trusted partnership — nearly a decade of live streaming coverage for the City of Lake Worth Beach, now backed by a purpose-built broadcast truck.

Parades, festivals, and outdoor civic events are some of the hardest live broadcasts to pull off: they happen in public, they move, connectivity is never guaranteed, and there is no rehearsal. Showing up with a purpose-built OB Truck, redundant internet, and an experienced in-house crew is the difference between a broadcast that holds and one that hopes.

If your city or organization runs an annual parade, festival, or outdoor event and you want the broadcast to be the dependable part of the day, that’s exactly the work we do.